🔹 1. Home
- Overview of brand
- Featured collections / banners
- New arrivals & promotions
🔹 2. Shop
This is your primary product navigation section. Use dropdowns or mega menus for subcategories:
→ Women
- New Arrivals
- Tops (T-Shirts, Blouses, Crop Tops)
- Bottoms (Pants, Shorts, Skirts)
- Dresses & Jumpsuits
- Outerwear (Jackets, Coats, Blazers)
- Activewear
- Swimwear
- Accessories
- Sale
→ Men
- New Arrivals
- Shirts & Tees
- Pants & Shorts
- Outerwear
- Activewear
- Swimwear
- Accessories
- Sale
→ Kids (optional)
- Girls’ Clothing
- Boys’ Clothing
- Baby & Toddler
- Swimwear
- Accessories
→ Unisex / Gender-Neutral (if applicable)
- Tees
- Hoodies & Sweatshirts
- Bottoms
- Outerwear
🔹 3. Collections (or “Style Edits”)
Highlight themed product groups to guide browsing and create visual interest:
- Summer Essentials
- Best Sellers
- Travel Wear
- Minimalist Looks
- Workwear
- Weekend Lounge
- Festival Fits
- Matching Sets
🔹 4. New Arrivals
- Show newest products across all categories
- Optionally filter by Men/Women/Unisex
🔹 5. Sale
- Filter by % off (e.g. 20% / 50%)
- Filter by category (Men, Women, etc.)
- Flash deals / limited-time offers
🔹 6. About Us
- Brand story & mission
- Sustainability practices
- Our team / founders
- Press & awards
🔹 7. Customer Service
Often placed in the footer too, but can be in the main menu or under a help icon.
Subsections:
- Shipping & Delivery
- Returns & Exchanges
- Sizing Guide
- Contact Us
- FAQs
- Track Your Order
🔹 8. Account / Login
- Sign In / Register
- Order History
- Wishlist
- Loyalty Program (if applicable)
🔹 9. Search (🔍)
Prominently placed on desktop; expandable on mobile